ardbeg
INTEGRATED PRINT & DIGITAL BRAND SYSTEMS FOR ARDBEG WHISKY
Developed integrated print and digital brand systems for Ardbeg Whisky, creating bold visual executions across retail and promotional touchpoints. The work focused on translating Ardbeg’s distinctive identity into cohesive design that reinforced the brand’s character across channels.
Masters of Smoke Tour Airstream
Developed large-scale experiential graphics for Ardbeg’s Masters of Smoke Tour, designing exterior Airstream layouts that anchored the brand’s traveling pop-up activations across U.S. cities. The work translated Ardbeg’s bold, smoky identity into an immersive visual system, combining atmospheric textures, product storytelling, and striking brand elements to create a memorable mobile presence. The renders shown highlight design directions developed for both the 2025 and 2026 tour programs.
Custom Visibility Window Displays
Crafted custom visibility (CV) window display concepts designed to elevate Ardbeg’s presence in high-impact retail environments. The work explores large-format visual storytelling that highlights the rugged character of Islay and the brand’s smoky identity, combining dramatic landscapes with bold product imagery to create striking storefront moments that capture attention and drive brand recognition.
Ardbeg “You Can’t Untaste It” Program
Designed a range of point-of-sale materials supporting Ardbeg’s You Can’t Untaste It national tour activation. The work translated the campaign’s immersive tasting experience into impactful retail and on-premise touchpoints, helping drive awareness, encourage sampling, and reinforce
Ardbeg’s bold brand presence at participating locations.
Evergreen Display Concepts
Developed a series of evergreen display renders for Ardbeg, exploring retail and on-premise presentation concepts that could support the brand beyond a single campaign. The work focused on translating Ardbeg’s bold, smoky identity into striking display moments that highlight product, reinforce brand storytelling, and create strong shelf presence across environments.
Ardbeg Day
Ardbeg Day is the brand’s annual global celebration honoring its cult following and unveiling the year’s limited-edition whisky release. Each year introduces a new, playful theme inspired by the character of the release, resulting in bold and often quirky creative directions that transform bars and venues into immersive experiences for fans around the world.
This section showcases a selection of event materials developed across multiple Ardbeg Day themes. The work translates each campaign’s distinct visual identity into cohesive event assets, including maps, menus, and access passes, while maintaining Ardbeg’s unmistakable brand character.
Wearables & Giveaways
Designed a range of branded wearables and promotional giveaways to support Ardbeg events, activations, and fan engagement moments. The work translates campaign themes and brand storytelling into collectible merchandise—extending the Ardbeg experience beyond the event and creating memorable touchpoints for guests and brand enthusiasts.
Masters of Smoke Tour Launch
Developed key visuals supporting the launch of Ardbeg’s Masters of Smoke Tour, a traveling activation featuring a branded Airstream touring cities across the U.S. The work began with a hero poster introducing the tour and its bold “Unleash the Smoke” campaign message, which was then translated into an out-of-home concept render to help visualize large-scale placements for account buy-in. The designs emphasize Ardbeg’s dramatic, smoke-driven aesthetic while showcasing the tour vehicle as the centerpiece of the experience.
Hypernova Digital Banners
Designed a series of digital banners supporting the launch of Ardbeg Hypernova, translating the campaign’s cosmic visual theme into bold digital executions. The work focused on balancing dramatic product imagery, space-inspired visuals, and clear messaging to create eye-catching assets that amplified the release across online promotional channels.
Masters of Smoke Tour Truck Wrap
Developed the flat art and dieline layouts for the Masters of Smoke Tour truck wrap, translating the experiential Airstream graphics into production-ready files. The work focused on aligning large-scale imagery, typography, and brand elements across the vehicle template to ensure visual continuity and accurate installation across the wrap.
