glenmorangie
INTEGRATED PRINT & DIGITAL BRAND SYSTEMS FOR GLENMORANGIE SCOTCH WHISKY
Developed integrated print and digital brand systems for Belvedere Vodka, delivering refined, minimalist design across retail and lifestyle touchpoints.
The work balanced craftsmanship and clarity to reinforce Glenmorangie’s luxury positioning across channels.
Glenmorangie 18 Years Old
Custom Visibility Concepts
Created custom visibility (CV) out-of-home render concepts showcasing Glenmorangie 18 Years Old Infinita. The work visualizes premium storefront and window display opportunities designed to highlight the bottle within bold, color-driven architectural frames. These conceptual renders help illustrate high-impact retail placements for account buy-in while reinforcing Glenmorangie’s refined, vibrant brand aesthetic.
Lunar New Year: Year of the Horse
Developed culturally inspired promotional materials celebrating Lunar New Year 2026, highlighting Glenmorangie’s Year of the Horse gifting program. The work included festive assets such as red envelopes, fans, and event collateral that honored traditional Lunar New Year customs while maintaining the brand’s refined visual identity. The campaign poster was also adapted across five language versions to support broader market engagement and cultural relevance.
Once Upon a Time in Scotland
Developed a range of point-of-sale materials supporting Glenmorangie’s “Once Upon a Time in Scotland” campaign featuring Harrison Ford. The work translated the campaign’s cinematic storytelling and Highland landscapes into impactful assets across print and digital landscapes, reinforcing the brand’s premium heritage while driving awareness for the campaign’s sweepstakes activation.
AYL Program
Developed print and digital assets for Glenmorangie’s All Year Long (AYL) evergreen program, highlighting the brand’s core range of marques. The work focused on creating flexible campaign materials that could be deployed throughout the year across retail and promotional touchpoints, reinforcing Glenmorangie’s Highland heritage while maintaining a clean, product-forward visual system.
Glenmorangie Golf Program
Created a suite of promotional materials supporting Glenmorangie’s golf program, translating the brand’s refined identity into a sport-inspired activation environment. The work spans print collateral, custom visibility displays, experiential booth concepts, and branded merchandise, all designed to integrate Glenmorangie seamlessly into the golf setting while reinforcing the brand’s premium positioning and lifestyle appeal.
Evergreen Retail Displays
Conceptualized evergreen retail display concepts to support Glenmorangie’s core range across in-store environments. The work explores scalable merchandising moments, from window installations to stacked product displays, that highlight the brand’s vibrant color system and distinctive bottle shapes while creating strong shelf impact throughout the year.
A Tale of Spices
Created a set of cocktail recipe cards supporting Glenmorangie’s A Tale of Spices limited-edition release. The designs draw inspiration from the vibrant colors and patterns of spice markets, translating the whisky’s flavor story into an engaging print format that highlights signature serves while reinforcing the campaign’s rich, sensory-driven narrative.
Luxury Displays & Activation Concepts
A series of premium display and activation explorations visualizing elevated brand moments for Glenmorangie’s luxury expressions. The concepts focus on sculptural presentation, refined material palettes, and immersive product staging to showcase the whisky’s craftsmanship within high-end retail and hospitality settings.
Additional Brand Explorations
A curated collection of supporting creative developed across multiple brand initiatives. The work explores a range of display concepts, activations, and visual systems designed to extend each brand’s identity across retail, experiential, and promotional touchpoints.
