fever-tree
INTEGRATED PRINT & DIGITAL BRAND SYSTEMS FOR FEVER-TREE
Elevating premium mixers across retail, experiential, and digital touchpoints
2026 Planning
Developed concept-led creative to support Fever-Tree’s 2026 planning, built on strategic simplicity and bold brand confidence. Clean hierarchy and impactful typography deliver immediate in-aisle clarity while anchoring the core message—If 3/4 of your drink is the mixer, mix with the best. The layout guides shoppers through a range of cocktail serves and occasions, reinforcing versatility across spirits. Refined visual details and intentional composition deepen brand storytelling, strengthening connection without sacrificing clarity at shelf.
2026 Holiday Planning Program
Developed a fully integrated holiday program playbook for Fever-Tree, bringing the Classic & Crafted platform to life across retail, digital, and seasonal activations. The work balanced timeless cocktail rituals with modern twists, providing teams with a scalable framework to drive early buy-in and deliver a cohesive, premium holiday presence across accounts and SKUs.
Target Program Support Q2-Q4 2026
Provided end-to-end creative support for Fever-Tree’s Target retail programs across Summer and Holiday 2026, including concept development, design, and renderings. The work showcased how Fever-Tree’s premium positioning and seasonal storytelling translate into impactful in-store moments aligned with Target’s retail environment.
Miscellaneous Brand Projects
Designed and executed a collection of smaller-scale brand assets in response to ad hoc requests, including menus, packaging renders, and social media content. Though limited in scope, each project emphasized refined craft, clear hierarchy, and brand alignment—ensuring every touchpoint felt intentional and elevated.
